Unveiling your Customer
Sparkflow Customer Insight
The "Customer Insight" packaged analytic model jumpstarts the value of the Sparkflow platform. Key provisions include...
- a focus on metrics and perspectives most institutions can't easily evaluate
- the ability to deal with facts not "gut" feelings
- a step beyond a data warehouse to empower advanced analytics
- the transformation of data into actionable information
- a view of your customer from not only a branch, but a virtual perspective
Bottom line: Sparkflow increases the ROI from your information assets!
Sparkflow efficiently creates and updates nightly a data warehouse to provide real-time, dashboard-formatted customer insights...
- Who is using us as their primary institution?
- What are the preferred channels for each customer?
- Who is using non-bank payment providers?
- Who performs external transfers to other institutions?
- Who prefers vendor auto-drafts over our bill pay system?
Analytics that Support Key Objectives
Customer Insight provides analytics to support your organization's key goals and objectives.
- Identify customers that exhibit behavior leading to attrition
- Suggest customers with potential for cross-sell opportunities
- Highlight profitable customers that need attention
- Monitor new customers to maximize additional product sales