A recent publication by the William Mills Agency catalogs research and observations from banking experts on technology solutions and trends (Bankers as Buyers 2016). We agree with a number of their comments supporting the value of data analytics for community banks.
The report highlights the challenge facing community banks to utilize their "wealth of information" to understand people "with precision."
Since community banking is focused on relationships, the goal is to use data to know "who the customer is."
Sparkflow's Banking Data Analytics provides a cost-effective solution for community banks to begin capturing, consolidating, and using their data, converting it into the actionable information. Contact us to learn how our tools will enhance your understanding of customer behavior and preferences, empower decision-making, and enable responsive reporting.