Drowning in a Sea of Data

In the 2016 Bank Director Technology Survey, bank executives continue to express frustration with their current ability to utilize customer information. They indicate a desire to have data become an asset to improve bank results and to better serve their customers.  The following results are taken from Bank Director 4th Quarter 2016 survey:


70% of respondents say their bank does a lousy job of analyzing and acting upon their own data despite nearly drowning in it.


71% of CIOs and CTOs indicate that they want to understand how to better use their bank’s customer data.


Sparkflow's Banking Data Analytics provides a cost-effective solution for community banks to begin capturing, consolidating, and using their data, effectively, converting it into actionable information. Data is only valuable when it can assist an organization meet key objectives, such as reducing attrition, improving customer profitability, and deepening wallet-share. Contact us to learn how our tools will enhance your understanding of customer behavior and preferences, empower decision-making, and enable responsive reporting.

Research publication reports value of data analytics

A recent publication by the William Mills Agency catalogs research and observations from banking experts on technology solutions and trends (Bankers as Buyers 2016). We agree with a number of their comments supporting the value of data analytics for community banks.

The report highlights the challenge facing community banks to utilize their "wealth of information" to understand people "with precision."

Since community banking is focused on relationships, the goal is to use data to know "who the customer is."  

Sparkflow's Banking Data Analytics provides a cost-effective solution for community banks to begin capturing, consolidating, and using their data, converting it into the actionable information. Contact us to learn how our tools will enhance your understanding of customer behavior and preferences, empower decision-making, and enable responsive reporting.

Sparkflow Data Analytics new web site

Sparkflow Data Analytics new web site highlights the key features of this new and exciting product.  The Sparkflow designers allow firms and institutions to efficiently build sophisticated data structures that will support comprehensive data analytics and business intelligence solutions. 

Contact Jeff Fink, the Sparkflow product manager for more information:  jfink@jswcoinc.com704-897-8950.